apparently the Hanson’s, the one hit (long haired) wonders of the 1990s, are aspiring beer nerds. they announced they are going to put out an IPA next year called… wait for it… MmmHop.
they explain saying, “It’s vital our fans have trust in everything Hanson do.”
will crazy hanson fans start drinking IPAs just to be cool now (all they had were tattoos before)…
this both baffles, intrigues and confuses me.
first, i wonder if it will be actually be good
second, i’m curious about the type of market that will be regularly purchasing a beer brewed by Hanson
tres, thats three in spanish
finally… pretty sure basing your company on one beer named after your only hit song is not a very good business strategy.
the full article (more like paragraph)